We'd rather tell you the truth than sell you a flag.

Here's the honest answer to the question everyone asks: not every product on Shoppa is manufactured in Canada, and we'll always tell you which is which.

Every product sold on Shoppa meets our eligibility criteria. But in some categories like textiles, apparel, electronics and others, manufacturing still happens overseas so that Canadian businesses can stay cost-competitive. That's the reality of running a small brand in this country, and pretending otherwise wouldn't help anyone.

So instead of a vague “Canadian” sticker, we label products using the Government of Canada's own guidelines, so you can make an informed choice every single time.

Every brand on Shoppa is Canadian-owned — that's the price of entry. The labels tell you how much of the making, as well as the owning, happens here.