{"product_id":"art-shadows","title":"ART Shadows","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eMulti award winning colour made to go way beyond the eyes.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eART Shadows are pure, highly pigmented mineral based colour designed to be used on \u003cstrong\u003eeyes, cheeks and lips, wet or dry\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThey are called ART Shadows for a reason. Wear them softly, build the pigment, turn them into liner, blush, lip colour, colour corrector or even temporary hair colour when applied wet.\u003c\/p\u003e\n\u003cp\u003eEach shade comes in its own large magnetic pan, so you build the palette you actually want. No being stuck with a whole palette when there is only one colour you love. Choose your favourites, replace only what you use and let your palette grow with you.\u003c\/p\u003e\n\u003cp\u003eMade with mineral based pigment and a jojoba oil binder, ART Shadows are softer than many traditional pressed shadows. A little goes a long way, so treat them with care and give them a safe magnetic home in your \u003cstrong\u003eAy Lelum Palette\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRooted in BC\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRooted in BC actually started with a typo.\u003c\/p\u003e\n\u003cp\u003eWhile labelling our Salmon Arm ART Shadow, Missy accidentally put \u003cstrong\u003eSalmon Arm\u003c\/strong\u003e on the back label and did not notice until halfway through. Katie caught the moment on video, posted it to TikTok, and it took off.\u003c\/p\u003e\n\u003cp\u003eThen something amazing happened. MisMacK’ers and BC residents who had never heard of us started nominating their own towns, cities and communities for future ART Shadow names.\u003c\/p\u003e\n\u003cp\u003eThat little labelling mistake sparked \u003cstrong\u003eRooted in BC\u003c\/strong\u003e, and today every ART Shadow carries the name of a place in British Columbia.\u003c\/p\u003e\n\u003cp\u003eAnd yes, these are \u003cstrong\u003emulti award winning\u003c\/strong\u003e. ART Shadows have won multiple Clean Beauty Awards for Best Eyeshadow. In 2020, while MisMacK was still being built from a basement, these shadows beat out major established brands on the world stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePure pigment. Endless possibilities. Rooted in BC. For Every Age. 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